BRAND IDENTITY
A BRAND IS A PROMISE. A BRAND IS AN ASSET.
WHAT MAKES A BRAND?
A brand is a very complex and evolving entity that makes up every part of a business or, in other words, the entire corporate image – physical, representational and emotional.
A brand isn’t just the logo, or its visual associations. It’s about how it makes people feel.
The visual identity forms a first impression, but after that, it’s the relationship that matters.
A SUCCESSFUL BRAND
When starting to build a brand, you need to think about who the customers are, what is offered to them – in terms of products or services, and emotionally – what distinguishes that brand from similar businesses, and what the ‘personality’ of the business is.
Branding isn’t about making customers choose you rather than a competing business, but rather about getting them to think of you as the only solution to their needs.
SERVICES