LOGO DESIGN
A PROFESSIONAL LOOKING, WELL DESIGNED LOGO BUILDS TRUST.
THE LOGO – A VISUAL IDENTITY
Humans are visual creatures and quickly recognise and build associations with colours and familiar images.
Because of this, the visual elements of a brand are vital and have to be planned very carefully to be effective. The logo and corporate identity are the most important elements here.
THE SYMBOL OF A BRAND
A logo is a graphic symbol that represents a brand. The attributes of a brand – a brand’s colours, the font that’s used, a key image, and the tagline – should all come together in a logo.
It is the most important element of a brand, as a good logo will result in instant recognition and association.
A logo should communicate the company’s promise in a visually appealing and memorable way.
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