COMMUNICATIONS
THE SUCCESSFUL AND EFFECTIVE TRANSFER OF INFORMATION
FROM ONE PLACE TO ANOTHER.
DISSEMINATION OF INFORMATION
Corporate communication plays a major role in creating and maintaining the image of any organisation. It is an effective strategy to communicate the brand value and reputation to its customers, stakeholders and the target audience.
There are many processes of corporate communication with which you can create the desired business impact.
With the proliferation of activities that any organisation does, there needs to be a mechanism through which it advertises its achievements, answers queries about its performance, and has a window to the external world in times of crises and other catastrophes. An effective Communications Officer of any organisation performs the three functions listed above.
GETTING THE MESSAGE OUT
Three main reasons mark the importance of corporate communication in today’s world.
1. To have a Better Rapport
Rapport building is the key motive of any corporate communication strategy; this can be internal and external, as well. When there is a constant rapport with employees and customers, the image of the organisation will also get higher.
2. To Highlight the Performance
Nothing other than frequent communication like newsletters, Facebook, Twitter, leaflets and posters can effectively highlight the performances of the organisation. This will again have a positive impact on its image.
3. To Advertise New Projects and Services
Regular means of communication will help in informing new projects and services to the customer.
Be it new project launch, news update or any other message; it promotes the image of the organisation when it is communicated via proper channels. Social activities in the interest of the public also emphasize its brand presence.
SERVICES