ABOUT THE PROJECTS

As the single most widely read document of an organization, the annual reports and reviews provides a chance to address how the organisation is perceived, in light of trends and against competitors and to articulate a forward-looking story about the organisation that reflects vision and direction.

The story line in the annual should transcend current business circumstances and address what you see beyond the next horizon.

Today's annual review is the best opportunity to make a strong impression – to provide a 'singular voice' and tell a consistent and clear story about the organisation's direction.

The story can be a powerful and compelling picture of the future. Done well, it can resonate with an increasingly diverse stakeholder audience. In today's media environment, the annual review can advance the persona of a organisation and become a powerful means by which to influence perception, reputation and buffer or advance financial results.